Denmark chooses Scientific Games

The agreements could open Danish markets to new global relationships.
The agreements could open Danish markets to new global relationships.

Hans Madsen, from Danske Spil, said: “New open architecture system, advanced lottery numbers games and unified PAM solution will play an important role in our mission to increase revenues.”

Denmark.- Scientific Games signed two deals for five and seven years with Danish lottery and igaming operator, Danske Spil. The contracts could be extended for two more years and the corporations have experience working together already.

Hans Christian Madsen, chief executive at Danske Spil, commented that Scientific Games fulfills the requirements the Danish company was looking for, featuring integrated systems technologies and quality services. Danske Spil will apply to its lottery and gaming operations the innovative systems technology and games solutions by Scientific games with an agreement of seven years.

Furthermore, another five-year contract will provide customers a unique platform that gathers the games that players can experience and the distribution channels across the interactive client account management solution (PAM.)

“The Danske Spil interactive PAM contract demonstrates that Scientific Games is on the leading edge of the convergence of the lottery and gaming industries, and offers the most complete technology solutions for progressive operators seeking to deliver a unified player experience across all games and channels,” explained senio vice-president at lottery interactive for Scientific Games, Michael Lightman.