1xPartners: “Our strategy considers the regional peculiarities of Asian countries”

The 1xBet affiliate program team shares their preparations for SiGMA Asia 2025 and plans for the future.

Exclusive interview.- SiGMA Asia 2025, the igaming industry’s prestigious regional forum, will be held from June 1 to 4 at the Mall of Asia Complex Convention Center (Seashell Ln, Pasay, 1300 Metro Manila, Philippines) with 20,000 delegates, 1,200 affiliates, and more than 350 speakers.

Traditionally, the forum guests will focus on the global betting company 1xBet and its flagship affiliate program 1xPartners. On the eve of the significant event, the brand’s team communicated with the Focus Gaming News editorial group and answered key questions.

What are 1xPartners expectations for SiGMA Asia 2025?

Our team will create an atmosphere for productive networking with partners and guests of the summit. Managers will cover the trends and new challenges of our business. They will also show real cases of making money with the 1xPartners affiliate program, which is adapted to the regional peculiarities of the Asian market and the modern realities of gambling entertainment. Guests and partners will get helpful insights and fun interactive activities in the form of drawing for valuable prizes and branded merchandise. Make sure to visit us and enjoy your time in a meaningful way.

Affiliate marketing plays a crucial role in 1xBet’s growth strategy. How is your affiliate programme, 1xPartners, tailored to the unique needs of the Asian market?

Our partners employ the best tools to attract new players and earn lucrative commissions. We offer an extensive library of promotional materials and creatives that attract potential customers’ interest, motivating them to register and deposit.

This year, the SiGMA Asia 2025 will take place in Manila. The Philippines is the perfect example of the 1xPartners program’s adaptability to the peculiarities of the local market. There is a significant interest in basketball in the region, so we offer lots of themed content. Moreover, we have partnered with the Philippine Basketball League MPBL to contribute to developing local sports.

An integrated approach creates a positive brand image and a loyal attitude of players to the platform. Our strategy considers the regional peculiarities of Asian countries and helps partners attract more new users while maximising revenue.

“The Philippines is the perfect example of the 1xPartners program’s adaptability to the peculiarities of the local market.”

The company has won several awards, including “Best Sports Betting Operator 2025” at SiGMA Americas. How do these awards influence the company’s overall strategy?

We are grateful for the recognition from experts, partners, and players. Each prestigious international award confirms that we are moving in the right direction and that our global strategy brings results. 1xPartners will continue improving cooperation conditions to ensure our partners receive the most generous commissions. 

1xBet has established partnerships with prominent sports figures and organisations in Asia. How do these collaborations align with your brand’s objectives in the region?

The team of brand ambassadors and partners is formed on the principle of similar values. We work with organisations and athletes who prioritise social responsibility and strive to be leaders in their field. In Asia, we partner with the MPBL basketball league, Shan United football club, The MongolZ esports franchise, as well as the 23Creative and MESF organisations. Additionally, we feature a strong team of ambassadors, including Mark “Mugen” Striegl, Chris Newsome, and Dave Leduc.

Thanks to our ambassadors’ credibility and recognition, we can bring meaningful social initiatives to life, support Asian sports, and offer players a unique way to communicate with their idols by participating in themed promos and drawings.

What are the biggest challenges facing the Asian gaming industry today?

First of all, it is a timely introduction of innovations in compliance with the requirements of the igaming industry regulators. In Asia and other regions, there is no unified legislative framework, so the requirements for gambling entertainment operators and products in the affiliate marketing vary from state to state.

For 1xPartners, legality always comes first because it ensures safe cooperation. We will maintain our flagship status, continue to innovate, add support for new payment systems, and comply with all regulatory requirements.

What is the balance you make of the first quarter of the year?

The successful start of 2025 and nominations for prestigious international awards confirm that 1xPartners remains on the right track and moves to conquer new heights. The future will be full of high-profile partnerships, improved cooperation conditions for entrepreneurs, and great achievements in the igaming sector.

Join the team of winners and start profiting from the 1xPatrtners affiliate program right now. Use the most effective tools to attract players and get the best commissions!