1xBet: “Our presence at iGB L!VE sends a clear message to the market: we don’t follow trends — we set them”

A company spokesperson shared with Focus Gaming News the 1xBet’s expectations for iGB L!VE.

Exclusive interview.- Global bookmaker 1xBet is set to participate in iGB L!VE, one of the most important professional forums in the igaming industry. The event will take place from July 2 – 3 in London.

In an exclusive interview with Focus Gaming News, a brand representative discussed expectations from the exhibition, trends and challenges for the second half of the year. 

What are 1xBet’s main goals for iGB L!VE? 

At the iGB L!VE exhibition, 1xBet wants to prove once again that it’s a global leader in online betting and gambling. This event is the perfect platform to showcase our latest products, innovative tech solutions, and strategic partnerships. Our goal is not only to highlight our strength as a world-class betting platform but also to show that we’re an innovative tech player in the igaming industry.

Our main goals include strengthening relationships with current partners, building new business connections, and discussing future trends in the field. We’re presenting how scalable and flexible our platform is — it’s already working successfully in over 50 countries and daily serves millions of players. Our presence at iGB L!VE also sends a clear message to the market: we don’t follow trends — we set them.

“At the iGB L!VE exhibition, 1xBet wants to prove once again that it’s a global leader in online betting and gambling.”

What products will you showcase at the expo? What recent developments regarding your affiliate program, 1xPartners, will you present at the expo?

At the exhibition, we’ll show a number of important updates that highlight our ongoing efforts to improve the user experience. In particular, we’ll present the updated website interface with a modern design, simpler navigation, and a better sign-up process. All these changes are based on user behaviour analysis and are already showing positive results in attracting new players.

Regarding the 1xPartners program, we keep improving how easy it is for our partners to work with us. This includes more detailed real-time reports, better analytical tools, and ways to maximise earnings from traffic. We want our partners to grow with us.

What igaming trends do you think will be discussed during iGB L!VE?

We expect active discussions about new technologies: from virtual and augmented reality to AI-based solutions. Soon, the betting industry will use AI for personalising content, predictive analysis, and CRM automation. This will help improve offer accuracy, increase user engagement, and boost the effectiveness of retention campaigns.

Important topics will also include gambling regulations, responsible gaming, using big data to improve UX, and the future of mobile platforms, especially the growth of progressive web apps, bet gamification, and advanced one-click features. It’s already important to focus on Web 3.0 technologies — like play-to-earn mechanics, crypto integrations, and data decentralisation. 1xBet not only follows these trends — we actively invest in developing some of them.

1xBet has signed partnerships with some of the biggest names in sports. What are your upcoming plans for the company’s growth strategy?

Partnerships with top sports clubs and competitions are a key part of our global growth strategy. We believe in the power of sports as a platform to connect with the audience and plan to expand our presence in this area even more actively.

Our goals are to enter new regional markets, especially in Latin America, Africa, and Southeast Asia, form partnerships with local sports stars and influencers, and strengthen our presence in esports. We don’t just want to reach new regions — we want to be the number one brand for sports fans everywhere in the world.

“Partnerships with top sports clubs and competitions are a key part of our global growth strategy. Our goals are to enter new regional markets, especially in Latin America, Africa, and Southeast Asia.”

How was 1xBet’s experience at SiGMA Asia 2025? What are the next exhibitions on the company’s 2025 calendar? 

Participation in SiGMA Asia 2025 was a strategically important event for 1xBet. We not only presented our products to new partners but also strengthened ties with local market representatives. This allowed us to reach a new level of communication and expand business opportunities in Asia.

In 2025, we plan to take an active part in several more major industry events, including iGB Live Amsterdam, SBC Summit, G2E Asia, and others. Our mission is to keep presenting new technologies, strengthen the brand, and open new markets.

What are the company’s main challenges for the next half of the year?

Among the main challenges is the fast-changing regulatory environment in different jurisdictions. For 1xBet, it is important not only to meet all requirements but also to maintain a high-quality user experience. Growing competition also pushes us to keep innovating, adapting, and improving our services.

Another key point is the change in user expectations. They want instant access, personalisation, clear game rules, and responsible gambling. We are ready for these challenges because we have the experience, team, and technology to not just respond but to stay ahead.

However, our main challenge every day is to stay on the cutting edge and become a better version of ourselves. We believe this won’t change in six months or beyond, as long as 1xBet works for its players and partners.