1spin4win and Nobles Gaming: Two perspectives on slot development
Anna Karaseva and Dmitry Treputin discuss player retention, classic slot mechanics, personalisation and why providers should not overestimate a single theme.
Key takeaways:
- Dmitry Treputin, founder of Nobles Gaming, says providers often overestimate their attachment to a particular slot or theme and should base development on player feedback.
- Anna Karaseva, PR specialist at 1spin4win, explains that the company has focused on classic slots since its founding in 2021, evolving visuals and characters while retaining accessible mechanics.
- Karaseva says 1spin4win records a 40 per cent month-on-month retention rate, which it attributes to balanced gameplay and transparent maths across its classic portfolio.
- Treputin says Nobles Gaming refines proven mechanics for a defined audience, rather than pursuing entirely new formats from the outset.
- Both speakers agree that Hold and Win and collection-style mechanics will remain important, while Karaseva highlights that classic slots will retain their appeal because of their clarity.
- Karaseva explains that 1spin4win is investing in operator support, pre-releases, branded games and its Players Room B2C portal, which includes a Scratch Card feature offering free spins promo codes.
Interview.- What do players really value in slots, and how can providers better understand their expectations? At SBC Summit Lisbon 2026, Anna Karaseva, PR specialist at 1spin4win, and Dmitry LORD Treputin, founder of Nobles Gaming, businessman, and igaming streamer, shared their perspectives on game development, player engagement, marketing strategies, and the trends shaping the future of the igaming industry.
Anna Karaseva, PR Specialist at 1spin4win: You’ve been observing players’ reactions to slots in real time for many years. What matters most to them, and what do you think providers tend to overestimate?
Dmitry LORD Treputin, founder of Nobles Gaming: Slots are games, and like any game, they’re driven by trends. What players love today, they might lose interest in tomorrow.
Where providers often go wrong is overestimating their own attachment to a particular slot or theme. There’s this assumption that players are bound to love it. But let’s be honest: nobody knows what the next big hit will be. Even major studios with dozens of successful titles still release games that are forgotten within a month.
So betting all your resources on a single slot or category is a mistake. You have to listen to players, gather feedback, and build what they actually want.
DLT: 1spin4win has been on the market for five years now. You focused on classic slots from the beginning and have continued developing in that direction. Why did you choose this particular niche instead of experimenting with different categories and mechanics?
AK: That’s right. 1spin4win was founded in 2021, and from day one, we focused on classic slots. If you look at our portfolio from back then, you’ll see that most of our games were fruit slots.
Over time, though, we started introducing games with different characters. One of the first was our Golden Joker, who still appears in our slots today. We even released another game featuring him in 2026.
Then we started developing seasonal slots. Some of our first releases were Christmas-themed games, followed by St. Patrick’s Day titles. By the way, here’s a little insight: our St. Patrick’s Day slots perform well not just in the two weeks before and after the holiday, or during the holiday itself. They continue performing throughout the entire year, which is a big advantage.
Over time, we’ve evolved while keeping the core mechanics of classic slots. If you compare our 2021 games with those released in 2026, the classic foundation is still there. What has really changed is our approach to visuals. We’ve introduced new characters and mechanics, but they remain accessible and easy for players to understand. That’s what we focus on.
Of course, we also have to talk about competition. It’s incredibly intense in the classic slots segment right now. There are so many providers entering the market, and some of our competitors are among the industry’s biggest names. Nevertheless, we remain competitive. Today, we have more than 1,000 partners, including Stake, 1xBet, PIN-UP, and many others. And we’re really happy about that.
AK: Tell me more about Nobles Gaming’s slots. Why did you decide to focus on this type of game, and why do you believe they can keep players engaged over time?
DLT: At Nobles Gaming, our themes aren’t strictly classic, but the mechanics are: tried, tested, and proven to work.
The way I see it, a new provider has two paths. The first is to go hunting for the treasure chest: build new mechanics and try to come up with something truly unique. It’s an exciting route, and it can pay off. You might take off right away, or you might crash just as hard and never find your audience.
We went the other way. I already know my audience: what they enjoy and what’s missing from the mechanics they’re used to. So we take what players already love and refine it.
Nobles Gaming launched about three months ago. With every release, we’re seeing retention, player progression, and spin counts go up. So far, everything tells us this approach is working.
AK: We focus on classic slots, and we believe they do a great job of keeping players engaged. Our metrics support that. For example, our analytics team identified a 40 per cent month-to-month retention rate this year, and we’re really pleased with that result.
Why do we think it works? Because balance is extremely important in classic slots, especially when it comes to features. We don’t want to add something just because it’s trending. That’s simply not how we work at 1spin4win.
Our product analyst once compared developing slots to cooking a delicious meal. We’re not trying to discover secret ingredients or hunt for some extraordinary spices. We’re simply trying to make a good, well-balanced dish.
DLT: I think our approaches are actually very similar: we both start with the player. The thing is, the audience is huge, and players can be completely different from one another, with different ages, genders, and preferences.
The slot market is enormous, yet very few companies are focusing on personalisation so far. In my view, that shift is only just beginning. Rather than making games for everyone and trying to please everybody, you pick a specific audience and build for them.
You’ve chosen your audience, you know these players, you’ve built up five years of experience, and you keep delivering what they need. We’re on the same path. I just had experience with a specific player base before Nobles Gaming even existed. I know their ages, habits, and tastes, and I have no plans to move into another segment. I expect more and more providers to head in this direction soon.
AK: Nobles Gaming already has its own audience. What advantages does having an established player base give a new provider?
DLT: I think the first question is what an audience gives any provider. Above all, it’s knowing who you’re working for. In any business, you need to understand who your customer is and what they need right now.
A young provider usually doesn’t have that. They don’t know who they’re making games for, so they end up cycling through options without ever focusing on one audience.
We never had that problem: Nobles Gaming was built from day one for people I know well. We’re not reinventing the wheel. We ask players what they need, and we build it.
That matters most at the start. A large company can afford mistakes because it has the time, resources, and connections to recover. A young provider has almost no margin for error. If your games don’t deliver for one, two, three months, players lose interest, the market stops watching, and everyone writes you off.
That’s why it’s so important to identify your audience early and understand who you’re working for. In our case, I think we resolved that question pretty quickly.
“A large company can afford mistakes because it has the time, resources, and connections to recover”.
Dmitry LORD Treputin, founder of Nobles Gaming.
DLT: You’ve been in the market for more than five years and have gained extensive experience working with operators. What do you think matters most to them in 2026? Discounts, a great product, or marketing support from the provider?
AK: The market shows us that there isn’t a single factor that matters most. Of course, games are extremely important. Right now, 1spin4win has a portfolio of more than 200 slots available in operators’ lobbies.
But no matter how good our product is, without marketing support and a strong team behind it, it won’t work. We can’t just approach operators and say, “Here’s our portfolio of 200 slots. Take it and promote it yourselves. Our product is so great that we don’t need to do anything else.” That’s not how we work.
We understand that to stand out and maintain a strong position in the classic slots niche, we need to do much more. And that’s exactly what we’re doing at 1spin4win.
For example, we run promotional campaigns and offer partners pre-releases, giving them exclusive access to new slots before their official launch. We now do this with every release, allowing players at selected operators to access our games before they become widely available.
1spin4win also develops branded games. Not long ago, we created slots for PIN-UP, Dragon Money and Selector. We’re also putting a lot of effort into the B2C side of our business.
We recently launched Players Room, our dedicated portal where 1spin4win players can follow wins in real time. We worked closely with our technical team to make sure the data is genuinely live. We’re not talking about wins from yesterday or even a couple of hours ago. Players can see major wins happening right now.
We’re continuing to develop Players Room and add new tools. For example, a couple of weeks ago, we introduced Scratch Card, a feature where players can scratch a virtual card and receive a promo code for a certain number of Free Spins in 1spin4win games.
Operators don’t need any additional technical integration to run this promotion. We handle everything on our side. All we need from operators are the promo codes. It’s a win-win situation.
AK: We’ll meet again at SBC Summit next year. What do you think will change in games by then, and what will stay the same?
DLT: I’m absolutely convinced that Hold and Win, collection features, and similar mechanics aren’t going anywhere. Look at land-based casinos: these mechanics have been working there for decades.
They came to online relatively recently, but they’ve clearly taken root and will keep performing. Proven mechanics built around symbol drops and multiplier accumulation are the foundation, and they’re here to stay.
I don’t expect a major shake-up within a year. Crash games will keep growing, and a lot of providers are moving into that space right now. At this event alone, I’ve seen several unreleased games that already look promising. Trends there will shift very quickly, possibly month to month. Classic slots, though, will hold their ground.
Will we see something fundamentally new within a year? I don’t see any clear signs yet. Most likely, someone will eventually find that treasure chest, a new mechanic that becomes a genuine hit.
So many companies are searching for that breakthrough that the odds of someone succeeding are pretty high. Whether that mechanic can last is another question. In a way, it’s a casino for developers too. We’re part of that search as well, looking for mechanics and themes players will love.
DLT: And what about you? What changes do you expect to see in the industry over the next year?
AK: I completely agree with you that next year we’ll see new names at SBC, probably with some really impressive stands. Something genuinely new will definitely emerge. As you said, someone is bound to find that treasure.
But I think one thing will remain unchanged: players will continue playing classic slots. And they’ll still expect games to have mechanics they can easily understand.
That’s actually very important — not overloading a slot. When a player makes a spin, they should understand whether they’re winning or not. You don’t want someone looking at the screen and thinking, “Am I winning right now? I can’t even tell what’s happening.”
Classic slots generally don’t have that problem. And I believe that will remain one of their key advantages.
Another thing I expect to change is competition for players. Naturally, new marketing tools will emerge, and I think technology will take another big step forward.
For example, we’re here at the Highrollers Club, and you already have a project involving virtual reality. Who knows? Maybe next year we’ll even see 1spin4win’s classic slots in VR headsets.
By Focus Gaming News Editorial Team“When a player makes a spin, they should understand whether they’re winning or not”.
Anna Karaseva, PR specialist at 1spin4win.
