Alena Zaytseva, 1spin4win: “One of our main goals for SiGMA is to strengthen our presence in Europe”

Alena Zaytseva, Senior Business Account Manager at 1spin4win, discusses the studio’s H1 growth, 200-title portfolio, regional player preferences and plans for more targeted operator promotions.

Key takeaways:

• 1spin4win business account manager Alena Zaytseva says strengthening the company’s presence in Europe is one of its main goals at SiGMA World in Rome.
• Zaytseva says 1spin4win wants to expand its European operator network and introduce more potential partners to its portfolio of more than 200 classic slots.
• In the first half of 2026, 1spin4win recorded year-on-year growth of 47 per cent in GGR, 46.66 per cent in bets and 59.06 per cent in players, according to Zaytseva.
• She says 1spin4win ranked second by bet count on the SOFTSWISS Game Aggregator in H1 2026 and works with more than 1,000 igaming brands worldwide.

Exclusive interview.- Ahead of a new edition of SiGMA World in Rome, Focus Gaming News sat down with Alena Zaytseva, senior business account manager at 1spin4win, to speak about the factors behind the company’s performance in 2026 and how it balances a steady release schedule with game quality and targeted promotional support. Zaytseva also discusses the different player preferences shaping its strategy across Latin America and Africa, the company’s objectives for SiGMA World, and its plans for 2027, including more personalised operator partnerships and expanded player engagement initiatives.

Having participated in the industry’s leading events throughout the year, what specific objectives will 1spin4win focus on at SiGMA World? How will its presence in Rome differ from its previous appearances this year?

We’ve attended some of the industry’s biggest events this year, including ICE Barcelona and SBC Summit Lisbon, where our stands served as meeting points for partners, operators, and other igaming professionals. At SiGMA World in Rome, we’ll be attending as a delegation from our sales, business account management, and marketing teams.

As a business account manager, I’ll be focusing on strengthening relationships with our existing operator partners, discussing ongoing projects, and exploring opportunities for further collaboration. Of course, we’ll also be meeting potential new partners throughout the event.

What are the company’s main goals and expectations from participating in this edition in Rome?

One of our main goals for the event is to strengthen our presence in Europe, which remains a key market for 1spin4win. We want to expand our network of operators in the region and introduce more potential partners to our portfolio of over 200 classic slots.

We’re also interested in hearing directly from operators about what they expect from content providers today. Beyond game performance, we want to understand their needs when it comes to promotional support and player engagement. These conversations help us identify where we can offer more value to our partners.

As for our expectations, we’d like to leave Rome with concrete results: potential new integrations, opportunities for collaboration, and clear next steps with our existing partners.

During the first half of the year, 1spin4win recorded year-on-year growth of 47 per cent in GGR, 46.66 per cent in the number of bets and 59.06 per cent in the number of players. What factors account for these results, and how do you expect to perform for the rest of 2026?

I think these results come from several factors working together. Rather than relying on individual hit releases, we focus on building a strong and diverse portfolio. We regularly introduce new slots, explore different mechanics and themes, and closely follow player preferences to understand what works best.

And we can see how this approach translates into results. In H1 2026, 1spin4win ranked second by bet count on the SOFTSWISS Game Aggregator. That’s a strong indication of how well our content performs across a major distribution channel.

Our growing partner network plays an important role, too. Today, we work with over 1,000 igaming brands worldwide, including Stake, 1win, 1xBet, PIN-UP, BitStarz, and LevelUP. These partnerships help us bring our games to more players across different regions.

Looking ahead to the rest of 2026, we want to build on this momentum. We’ll continue expanding our portfolio, strengthening our distribution network, and supporting operators with promotional activities. Our goal is to maintain steady growth in player activity, betting volumes, and GGR.

“We regularly introduce new slots, explore different mechanics and themes, and closely follow player preferences to understand what works best.”

Alena Zaytseva, senior business account manager at 1spin4win.

1spin4win’s portfolio now exceeds 200 titles, and the company maintains a steady pace of releases. How do you ensure that volume does not end up competing with quality or reducing the space needed for each game to find its audience?

The key is planning ahead and making sure every release has a clear purpose. We develop our games well in advance, paying close attention to their math models, gameplay, and the preferences of the players they’re designed for. This allows us to maintain a steady release schedule without rushing development or compromising on quality.

With around 52 new games a year, we also need to make sure each title has enough time to find its audience. When we increased our release pace to four or five games per month, we closely monitored how players responded. We found that a week gives players enough time to discover a new title and start coming back to it if they enjoy it. At the same time, operators get a regular flow of fresh content and can choose games that best suit their audiences.

Of course, developing a good game is only part of the job. It also needs the right exposure. That’s why we support every launch through pre-releases, branded promotional campaigns, and additional marketing opportunities. We also work with operators to select suitable games and promotional placements based on their audience and performance data. This helps each title reach the right players rather than getting lost among other releases.

“We found that a week gives players enough time to discover a new title and start coming back to it if they enjoy it.”

Alena Zaytseva, senior business account manager at 1spin4win.

LatAm and Africa are two of the regions in which 1spin4win has grown fastest. What differences have you observed between the two markets, and what are your future plans for them?

Player preferences really do differ across these regions. This year, we worked with our analytics team to get a clearer picture of what players in Latin America and Africa enjoy most. The findings were quite interesting. In some markets, themed slots dominate our rankings, taking all five top spots. In others, the five most popular games are all classic fruit slots.

We’ve also seen thatt three-line slots perform particularly well in Latin America. Titles like Sun Treasure and Lucky Bro Hold and Win are good examples from our portfolio, featuring math models developed with these preferences in mind.

At the same time, both regions share one important characteristic: mobile accessibility matters. Our HTML5 games are lightweight and designed to run smoothly across different devices, even with slower or less stable internet connections. They also support multiple languages and currencies, including cryptocurrencies, making it easier for operators to offer our content across these markets.

Looking ahead, we want to work even more closely with our existing operators and better understand their local audiences. We’ll continue exploring different math models and themes to match player preferences in each market.

It has undoubtedly been a great year for 1spin4win. What are your plans and objectives for 2027?

In 2027, we want to focus even more on helping our partners get the most out of our games. One of our priorities is to make our promotional activities more targeted and better suited to each operator’s audience and business goals.

We’re planning to launch more Cash & Drops campaigns and expand the use of our Scratch Card tool in partner promotions. We also want to step up our work with streamers and influencers to reach new audiences and generate more interest in our games.

Overall, we want to take a more personalised approach to working with our partners. That means understanding what performs best with their players and creating promotional campaigns that support their long-term growth.