1/st Technology acquires DRF Bets from Affinity Interactive
The platform has been rebranded as 1/st Bet Pro.
US.- Affinity Interactive, the parent company of Daily Racing Form (DRF), has announced the sale of its DRF Bets platform to 1/st Technology, the parent company of online betting brands 1/st Bet and Xpressbet.
As of June 10, Xpressbet began to assume ownership and operational control of the platform, rebranding the product as 1/st Bet Pro. Affinity Interactive had worked with 1/st Technology since 2011. According to1/st Technology, the acquisition strengthens its market position in B2C and B2B wagering technology.
Scott Butera, chief executive officer of Affinity Interactive, publisher of DRF, said: “This is a pivotal moment for Affinity Interactive and DRF. This strategic transaction allows us to sharpen our focus on DRF’s core strengths—premium racing data, expert handicapping, and compelling content. We are now better positioned to collaborate with a broader array of racetracks, wagering platforms, and sportsbook operators as an independent and innovative media and data company.
“This move enhances our ability to serve the broader horse racing and gaming ecosystems, supporting innovation, integrity, and new fan engagement. We are proud of what we built with DRF Bets and are excited about this next chapter.”
1/st Technology president, Keith Johnson, added: “1/st Technology is committed to continuing to provide the consistent superior service and user experience DRF Bets customers have come to expect—now under the 1/st Bet Pro brand. We look forward to welcoming DRF Bets customers and expanding our product offerings to horseplayers across the country and around the globe.”
