The poker tournament brand was granted a license agreement with Adda52.com, leading poker site in the country.
India.- World Poker Tour teamed up with thebiggest poker operator in India, Adda52.com, to deliver regional customers betting services for WPT events. The licensing deal allows Adda52.com to distribute seasons of the tournaments, create WPT merchandise and advertisements and administer brand’s local partnerships and sponsorships.
“The association with the World Poker Tour comes at a very crucial time in India. There is a poker boom and the Indian poker community is looking for a better tournament experience. With this tie-up, we want the poker community to be exposed to international standards of poker with better structures, well-defined tournaments, and the knowledge the WPT brings to the table,” expressed Anuj Gupta, founder and CEO of Adda52.com.
The WPT license allows the company to work with any operator meaning a real expansion into Asian emerged poker markets. Currently, the brand counts on 500 million users from different poker platforms and it keeps growing since it was acquired by Ourgame International Holdings from Hong Kong.
“We are proud to partner with Adda52.com, India’s premier poker platform, and to expand the World Poker Tour’s global footprint into one of the fastest growing markets worldwide. Alongside Adda52.com, the World Poker Tour is uniquely positioned to bring the WPT experience to millions of fans and players in India and help grow the mind sport of poker throughout the country,” concluded Adam Pliska, President and CEO of the WPT.