William Hill released complete 2016 reports

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William Hill’s Adjusted operating profit fell 10 percent during 2016’s worldwide activities.

The UK gaming company faced several challenges last year.

UK.- William Hill launched last Friday its complete report of 2016’s global activities, showing a 1 percent increase in net revenues. According to the Interim Chief Executive Officer Philip Bowcock 2016 was a “challenging year” and the biggest British bookmaker is set to develop various improvements in the industry.

Last week’s report revealed a year-on-year growth from £1,590.9 million to £1,603.8 million during the complete performance of 2016, until December 27th. William Hill also announced a fall of 10 percent in its adjected operating profit to £261.5 million. Meanwhile, the strong cash generation led to an operating cash flow of an estimated to £265.9 million.

Furthermore, William Hill online revenues fell a 3 percent year-on-year, although last Friday the company’s shares rose 2.75 percent in morning trading to 269p. The sports betting sector also grew 6 percent to stand at 70 percent.

“Looking forward, we want to keep improving the customer experience. This means making it both fast and easy, as well as enjoyable and personal, to bet with William Hill. To do this, we are expanding our product range, increasing our marketing investment and deploying our technology assets and expertise in key areas,” commented Philip Bowcock.