William Hill extends its sportsbook to Horseshoe Casino

William Hill announces a new agreement with Caesars Entertainment.

Caesars Horseshoe Council Bluffs will integrate William Hill’s services.

US.- William Hill revealed last week that its highly renowned portfolio will be integrated at Caesars Horseshoe Council Bluffs. The leading sports betting brand among greatest online and land-based gaming platforms will extend its Race Book to the American venue under a new agreement with Caesars Entertainment.

Due to regulatory assessment, the new deal will enter into force prior to the 2017 Kentucky Derby. William Hill portfolio will allow players to bet on major thoroughbred, harness and greyhound tracks from around the country seven days a week. “We are excited to expand into Iowa and proud to partner with Caesars Entertainment to bring back pari-mutuel simulcast wagering to the Horseshoe Council Bluffs Casino. We look forward to creating a first-class experience for all racing fans in the Greater Omaha area to enjoy,” said Joe Asher, chief executive officer of William Hill US.

Thanks to the recent agreement, the Caesars Horseshoe Council Bluffs will be able to bring back pari-mutuel simulcast wagering. The new area will be installed next to the main Casino floor and will include a state-of-the-art sports bar and video wall. “William Hill has an excellent reputation and we are excited to welcome them to Iowa and partner to bring a new amenity that will bring even more energy to the Horseshoe Casino floor,” concluded Bo Guidry, senior vice president and general manager of Horseshoe Council Bluffs.