The UK gaming authorities received more complaints about local companies.
UK.- Players have complaint to authorities about messages sent by gaming companies, which invite them to keep betting. The UK Gambling Commission and the government are already working with consumer protection organisations to regulate the operations of controversial gaming companies.
The Information Commissioners Office (ICO) have already contacted the accused companies. As the national probe is being held to propose a new gambling legislation by the end of the year, authorities keep receiving demands by UK citizens against operators. New rules could be applied next year, and the government would set stricter legislation on all gaming sectors in order to control the behaviour of both bettors and operators.
According to the reports, shared by the UK Daily Mail newspaper, hundreds of gaming companies are seemingly texting private numbers inviting potential clients to play in their websites. If the Justice found them guilty of illegal advertising, the companies would face penalties of over £500,000. Furthermore, several companies have been accused of misleading advertising strategies and deceptive promotions.
The ICO’s anti-spam investigations manager, David Clancy, explained, “Companies must comply with the law when using people’s personal information. Not knowing the law or trying to pass the buck to another company in the chain is no excuse. The public expect firms to be accountable for how they obtain and use personal data when marketing by phone, email or text. Fail to be accountable and you could be breaking the law, risking ICO enforcement action and the future of your business.”