Our Turn NJ suspends North Jersey casinos ad campaign

The decision was announced after polls showed that voters are likely to reject the effort in November.

Our Turn NJ, the group supporting the ballot referendum to expand casino gambling to northern New Jersey announced it has suspended its advertising campaign.

US.- The group backing the ballot referendum to expand casino gambling to northern New Jersey called Our Turn NJ,  announced it has suspended its advertising campaign, shortly after finding via polls that voters are most probably will reject the initiative in November.

The decision by Our Turn NJ comes 47 days before voters will decide Nov. 8 whether to allow two north Jersey casinos to be built. This will be the first time casino gambling would be permitted outside of Atlantic City since gaming was legalised in the state in 1978.

Recent polls have shown voters are not buying the idea. In addition, Trenton’s Bad Bet an opposition group, has flooded the airwaves and mailboxes with an ads claiming taxpayers cannot trust state politicians on the matter.

Our Turn NJ based its decision in internal polling data that shows only 19 percent of voters believe the state is headed in the right direction and just 10 percent believe the state will deliver on the promised revenue. The group also is taking into account a Rutgers-Eagleton poll released this week that shows 58 percent of voters disapprove of the referendum, whilst 35 percent approve.

Paul Fireman and Jeff Gural, the businessmen who launched the group to lobby for casinos they have proposed to build in Jersey City and the Meadowlands, admitted that “the current political climate in New Jersey and voters’ concerns about the lack of details relating to the effort have proved overwhelming.”