Scientific Games enables attendees to test TransAct’s personalised promotional coupon capabilities.
US.- TransAct Technologies Incorporated introduced yesterday its latest version of Epicentral SE at the premier of Global Gaming Expo 2016 at Sands Expo & Convention Center in Las Vegas. During the event, the gaming manufacturer and Scientific Games will have demonstrations of how Epicentral SE enables the new printed promotional coupon capabilities featured in the next version of Bally’s industry-leading CMP casino management system, expected to be available next year.
Epicentral SE is the latest version of TransAct’s voucher-based promotional software system, which offers real-time personalised coupon capabilities for casinos system, including the upcoming Scientific Games’ Bally SDS slot-management system. Attendees can experience the never-before seen technology at TransAct’s booth #2423 and Scientific Games’ booth #1126.
For casino operators seeking to offer an almost endless amount of additional coupons and promotions beyond what their current slot management system offers, TransAct’s full Epicentral system includes Campaign Center for setting up the additional promotions, Redemption Center for redeeming the additional coupons and promotions, Report Center for full reports of all promotions and coupons, and the Data Connector, so the Epicentral system can receive player events in real time. As part of the new product offering, a casino can always upgrade to the full suite of Epicentral after implementing Epicentral SE.
As to Scientific Games’ upcoming casino management system, Bally will allow marketing to create promotional programmes that will be available to players via a printed coupon. To enable this new feature of CMP, TransAct was asked to develop a solution using Epicentral SE that leverages several of Epicentral’s unique software modules – Design Center and Print Manager – to design, print and deliver the CMP™-defined offers directly to the slot player at the gaming machine they are playing, and System Center, for management and configuration of the slot machines in order to accept notification of a coupon or promotion. Casino operators running Epicentral SE will be able to fully track and report on all promotions, giving marketing teams and slot floor managers a true all-in-one view of the player environment.
“By working closely with Scientific Games and their systems development team, Epicentral SE makes possible a new way to generate and deliver several new real-time printed promotions at the point of play,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. “Bally’s team clearly understands that in this new casino market and environment, casino operators increasingly appreciate the power of a printed coupon to capture players’ attention in real-time and leverage that attention to drive increased play and revenue. The newest capabilities of Bally’s CMP™ casino management system, combined with Epicentral SE, will create additional value for casino operators by helping them engage with their loyal player base more through the delivery of a printed offering in real-time at the game. Epicentral SE provides all slot management systems with the ability to turn existing electronic promotions and bonuses in their current systems into printed coupons directly at the slot machine and we are excited to show at G2E 2016 its first implementation of Epicentral SE in conjunction with Bally’s CMP™ casino management system.”