PokerStars confirms the launch of BetStars sports betting brand

Betstars.com, Betstars.eu and Betstars.uk will be available in desktop computer, iOS and Android applications in their respective jurisdictions.

Canada.- PokerStars, the gaming company owned by Amaya is launching a BetStars sports betting brand, which will feature betting options across more than 25 sports, including football, tennis and basketball, e-sports, poker and in-play betting options.

Next year the brand is expected to add additional sports like horse racing. Supported by an external acquisition campaign BetStars will expand to other jurisdictions in the first two quarters of 2016.

Rafi Ashkenazi, CEO of Amaya-owned Rational Group, expressed: “We’re very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan. We’re applying the same dedication and passion we have for poker to sports betting, and intend to create an authentic, world-class offering. The BetStars brand will build on this passion and provide a safe, trustworthy and, most importantly, exciting environment for sports fans.”