New lottery arrives at China

The Chinese market will experience this week a new instant game by SF Lottery.

China.- The lottery sector in China is expanding this week with a new instant game by SF Lottery. The latest lottery offer has been recently announced by SF Lottery, the gaming company operated by the Hong Kong-based investment holding company AGTech and SF Express, the Chinese developer of IT technologies and equipment.

“Previously, people who want to buy lottery scratch cards have to go to authorised lottery centres to purchase them,” said Jimmy Bai, chief operating officer of AGTech, to the newspaper South China Morning Post. And continued: “But SF-themed instant scratch lottery cards can be purchased conveniently and instantly from the SF courier whenever users receive a parcel.”

SF Lottery is preparing a unique instant scratch game to enhance its portfolio. According to the newspaper, last year the instant lottery sector generated approximately US$4.20 billion throughout Chinese local markets. The new SF Lottery game will only be offered in the provinces of Guangdong, Jiangsu, Hunan and Jiangxi.

The instant scratch lottery was already approved by the Ministry of Finance, which also highlighted that Guangdong and Jiangsu have been generating a distinguished amount of lottery revenue. Both provinces have ranked first and second in terms of sports lottery sales volumes last year.

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