Income Access extends its services to Nigeria.
Canada.- NairaBet, the Lagos, Nigeria-based pioneering sportsbook operator, will re-launch its affiliate programme in partnership with Income Access, the iGaming-focused marketing technology company and part of Paysafe Group. The chosen affiliate programme has integrated Income Access’ affiliate software, including the company’s Ad Serving tool, and will be managed by NairaBet’s dedicated team of in-house affiliate managers.
Nigeria’s first online sports-betting company, NairaBet, allows players to wager on Premier League, European and international football matches as well as basketball, tennis, rugby league, baseball and other global sporting events. Powered by an Optima platform, the brand also features in-play functionality and boasts an online casino with a cutting-edge suite of slots such as Jurassic Park and Game of Thrones.
NairaBet affiliate programme, powered by Income Access, features a revenue share commission structure of between 30 percent and 50 percent, depending on the gross gaming revenue (GGR) of the players that affiliates refer each month. “As we have captured more and more of the growing Nigerian online sports-betting market, the affiliate marketing channel has become increasingly critical to our success, so it was a logical decision to migrate our programme to the Income Access platform,” said Akin Alabi, CEO of NairaBet. “The company’s software is the iGaming industry standard when it comes to affiliate marketing technologies, so we look forward to the platform providing strong support to our broader player acquisition strategy.”
“Sub-Saharan Africa is one of the fastest growing regions for iGaming, so we’re excited to re-launch the affiliate programme of a major sportsbook in Nigeria, a key regional market,” said Nicky Senyard, Managing Director of Income Access. “The re-vamped NairaBet affiliate programme will provide an important revenue opportunity for the emerging affiliate sector in Nigeria as well as global affiliates.”