Latin America should define its responsible gaming profile at Juegos Miami

Mariela Huenchumilla, Dreams Corporate manager, is an expert in gaming in emerging markets.

Juegos Miami trade show will be held from May 31 to June 3 at The Biltmore, Coral Gables, Miami.

US.- There is just one month and a half left for Latin American gaming industry to experience the biggest trade show, organised by Clarion Events –same company that leads ICE Totally Gaming– and Urban Expositions, destined to interrelate the most distinguished international gaming brands with regional markets. In this context, leading companies offer their visions to improve the sector and issue advanced information about their upcoming programs for the trade show.

Dreams hotel and casino’s manager, Mariela Huenchumilla, talked with the international media about the initiatives the South American company will deeply explain at Juegos Miami. The key, as the executive highlighted, is the exchange of knowledge between all representatives of the gaming sectors. “It is crucial that the industry assumes as a whole, a commitment to all our visitors so that there is appropriate behaviour in the gaming room, where game time and resources devoted to entertainment are respected. We have made progress but there are still huge challenges. We invite all companies and the authorities to join this task,” she expressed.

During the Pan-Latin American and Caribbean event, where the most relevant representatives from the global gaming industry are invited, Huenchumilla will be giving conferences about her previous work in establishing the National Responsible Gaming Corporation, a revolutionary organisation dedicated to promote best gaming practices in Chile. Currently, her work at Dreams includes the implementation of the company’s comprehensive program which prevents risky players’ behaviors. Dreams’ target is to promote positive gaming activities and to deliver customisable products with main focus on players’ requirements. The gaming brand offer training programs, orientation and educational classes for customers and partners and an aid program for those seeking help.

Huenchumilla, who is also a member of the Consultative Council of Civil Society of Gaming Superintendence, concluded: “It is a challenge to improve public policies and self-regulation. No serious operator is interested in the growth of illegal gaming. The main issue today is illegal gambling, which contravenes proper control and supervision. We are very committed on this matter. There are lots of specialists in the field who have worked on the key issues. We consider the synergy of knowledge to be essential in moving forward. The main issue is to work in responsible gaming as a whole, and prevent any illegal gambling, as happens in the case of illegal casinos in Chile.”