Income Access will offer a webinar

Nicky Senyard, managing director of the company will chair the internet conference.

Nicky Senyard, managing director of the company will chair the internet conference.

Canada.- Income Access managing director Nicky Senyard will chair the webinar panel discussion hosted by eGaming Review (eGR) at 3:00 p.m. GMT (10 a.m. EST or 7 a.m. PST) on Thursday 17. The webinar will be focused on iGaming Acquisition & Retention and will include executives Harry Lang, marketing director at Pinnacle, an online sports-betting brand; Luisa Woods, vice president of Online & Internet Marketing at Tropicana Entertainment, a US land-based casino group that also operates New Jersey-facing real-money online casino TropicanaCasino.com; and Simon Collins, founder of Gaming Realms, an iGaming company that develops, publishes and licenses next-generation mobile gaming content.

Income Access, the iGaming-focused marketing technology company and part of Paysafe Group, will host the discussion on how iGaming operators can develop a player acquisition and revenue strategy to maximise 2017 revenue growth. The eGR webinar will start with 45 minutes of discussion between Senyard and the panel about how player acquisition and retention have evolved over the last decade, before examining how acquisition and retention intersect and complement each other in the iGaming space. They will conclude by discussing specific marketing channels, including affiliates, and how they can be used to optimise acquisition and retention for brands in 2017.

After the discussion, the panellists and Senyard will offer a 15-minute Q&A. “Our eGR-hosted webinar is sure to provide iGaming operators with some great insights on how they can fine-tune and enhance their acquisition and retention strategies for the coming year,” said Nicky Senyard. “Bringing together experience from a diverse range of verticals, products and markets, our discussion promises to be wide-ranging, data-driven and, above all, thought provoking,” she added.