The real-time social casino games developer revealed that its user base had reached over 1 million monthly active users (MAU) in the first quarter of 2016.
US.- Huuuge Inc., the real-time social casino games developer, revealed that its user base reached more than 1 million monthly active users in the first quarter of 2016 with a high ratio of engagement among over 200,000 daily active users. The developer is also driving over $0.40 average revenues per daily active user (ARPDAU) on Google Play.
“One of our key strategies to achieve significant growth and market share in the social casino industry this year is by designing truly social real-time casino games that entertain and keep players coming back,” said Anton Gauffin, CEO of Huuuge. “Our team has been dedicated to delivering the content and features that have enabled us to reach the one million monthly active user milestone that we’ve achieved today. Additionally, we have artfully combined rewarded ‘smart’ mobile advertising with in-app purchases such that we’re achieving much higher revenues per daily user than the industry standard across both Android and iOS devices. We’re continuing on a trajectory of growth this year, and we’re looking forward to what’s to come.”
Huuuge released a new game in its top ranking and grossing social casino app, Huuuge Casino, called “Texas Hold’em Poker.” In addition, the developer recently launched a new feature, Huuuge Casino Clubs, which allows players to team-up and play together in a more dynamic, real-time environment. Currently over 30 percent of Huuuge Casino daily active players are members of its Clubs, which has positively impacted monetisation and retention metrics.
According to Eilers Research, the market for social casino gaming will grow quickly from its current level of US$3.4 billion to exceed US$4.4 billion by 2017, which poses enormous growth opportunities for investors and developers in the sector.