Hard Rock discussed casino plans

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Credits: Sun Sentinel

The entertainment and casino company presented its plans at a press conference in Japan.

Japan.- Hard Rock International unveiled its casino plans for Japan at a press conference. Whilst the company didn’t reveal how much investment is considering, it challenged other operators as they’re already throwing figures without knowing how the market is going to be regulated.

Ed Tracy, CEO of Hard Rock Asia, said that the plan is to shift from other bid contenders. “Entertainment is our DNA. We are an entertainment company first and a casino company second,” he said. The CEO added that Hard Rock is focusing on the possibility of bidding for the rights to operate an integrated resort (IR) in both municipal and regional territories and revealed that the company submitted plans to build IRs to two local governments, but didn’t say which ones.

Whilst Tracy said that Hard Rock is willing to expand its Asian portfolio through a Japanese IR, and is prepared for a major investment in the country, he said that the number will depend on the circumstances of the license concession, as it is not known if the company would be required to partner with a local company yet.

Earlier this year, Hard Rock Cafe International Incorporated established a Japanese subsidiary with Tracy leading the entity. The company said that a subsidiary was a strategic move specifically designed to boost and support Hard Rock’s activity and growth plans in the region.