Canadian lottery goes online

Atlantic Lottery from Canada has announced the relaunch of its services in the online platform.

Canada.- Atlantic Lottery is relaunching its gaming services to the online market in Canada, under a distribution agreement with Scientific Games and IWG. The licensed operator will distribute IWG games through the new, omni-channel gaming system provided to Atlantic Lottery by Scientific Games. The platform is integrated by IWG’s Progressive Play remote gaming server.

Amanda Nicol, brand manager at Atlantic Lottery, said: “We are pleased with the IWG library of games; they have proven content that has performed well in other markets.” And continued: “Our customers have responded very positively, with revenue exceeding expectations in these early weeks.”

Under the agreement, Atlantic Lottery is relaunching its entire online instant win offering. Rhydian Fisher, chief executive of IWG, added: “This deal highlights the growing appeal of our offering from lotteries all over the world and we’re thrilled to be providing Atlantic Lottery players with our full suite of games through the Lottery’s new gaming system from Scientific Games.

“Atlantic Lottery’s entire instant win catalogue is now made up of our exciting content, reflecting a spread of mechanics and price points, prize levels and styles to appeal to a full lottery player base.”

The platform will allow players to access to IWG content through a single player account management system and wallet. Pat McHugh, senior vice-president, global lottery systems for Scientific Games, also said: “We are excited to launch one of the lottery industry’s most advanced gaming systems for Atlantic Lottery and meet the lottery’s vision of a unified experience for their players. Our long-time, trusted relationship with IWG has enabled the seamless integration of their exciting portfolio of instant win games.”