BtoBet presents an original campaign

Visitors can experience BtoBet’s products at ICE booth S1 302 in ExCel, London.

BtoBet has launched its campaign to present the A.I. for players at ICE Totally Gaming 2017.

UK.- BtoBet announces the launching of its new worldwide original campaign to showcase the A.I. for players at 2017’s ICE Totally Gaming. The campaign shows BtoBet’s advanced iGaming and Sportsbook software, centred on the player needs and satisfaction, that will be displayed soon in London during the forthcoming edition of ICE next February 7-9. Additionally, at the stand in London, attendees will have the opportunity to live a multidimensional experience, meet BtoBet’s virtual assistant and have a trial run of all the tools.

Recent worldwide Gaming conferences have confirmed the relevance of solutions that are orientated towards the satisfaction of the final user. For this reason, the interactions with customers – through mobile, desktop, social platforms or physical spaces – have become crucial to provide a valuable insight into user behaviour and his preferences, which are fundamental to understanding the target customers and to better meet their demands.

BtoBet’s chief marketing officer Sabrina Soldá confirmed: “Having the player at the centre, independent of the channel he uses has become fundamental for licensees nowadays. They need all data sources integration and a single point of contact to trace all customer activities. Becoming truly customer-centric is the only way to deeply understand the players and drive strategic and effective customized marketing campaigns.”

Through cross-channel data analysis tools, the operators can monitor the player behaviour and preferences and at the same time can improve player retention strategies and cross-channel services. Soldá highlighted: “The quality of the user experience can be improved by the multichannel Sportsbook and gaming recommendation engine which is able to present the player with the sports events and games he is more interested in, offering him a great and totally personalized service.”

Visitors will also experience BtoBet’s three new totally new tech-tools in exclusive live demos of the advantageous features of: The Artificial Intelligence for players, the innovative Marketing tools like the Augmented Reality and the Virtual Assistant, and the Recommendation engine which focuses on the player to give him the best gaming experience ever.