BetUP announced its live launching

The in-play sports betting products will be operated by Unibet.

British and Swedish players can enjoy the gaming service through desktop, mobile and tablet channels. Unibet will supply the app in other four markets as well.

UK.- Commologic product, BetUP, goes live with operator Unibet to offer latest sports betting services for the European markets. In addition to the gambling offering, BetUP supplies educational information about live betting. Players will be able to join the affiliate program designed to provide a unique sports betting experience.

“We understand that every sports betting operator wants to improve engagement and reach new demographics, so we are delighted to have gone live with BetUP, an innovative new product which does exactly that. As one of the industry’s most forward thinking operators, Unibet is the perfect partner to launch BetUP. They obviously see the value in the product and we are certain their customers are going to enjoy it,” commented Tamir Berler, CEO and founder of Commologic.

The in-game service offers big jackpots to players who can predict most of series of propositions during the live sport event. Bets can go on the winner of the match or the winner of the next corner. Customers can access to the game through Ubinet standalone application. Both companies are targeting more European markets, especially now when the Champions Legue is impacting deeply in the sports betting results.

“We evaluate new opportunities and products on a regular basis, with BetUp really standing out from the beginning. We are very excited over the potential BetUP gives to our Sportsbook product mix,” concluded Erik Bäcklund, head of sportsbook at Unibet.