The Authorised Betting Partner –ABP– scheme is a British Horseracing Consultant that runs a disputed operator structure.
UK.- BetStars joined last Friday the ABP scheme to operate British horseracing tournaments. The industry’s authority has been questioned for its business deals that impose operators to grant the sport organiser a significant percentage of their incomes in exchange of exclusive sponsorship and marketing services.
“We are delighted that BetStars has agreed to become a partner of British Racing by signing as an ABP. By entering into a partnership with racing, BetStars understands the importance of British Racing to betting and gaming operators in both attracting and retaining high value customers. BetStars represents a world-renowned brand and it is exciting that it now features horse racing. We look forward to working with the brand to deliver all the benefits of being an ABP and seeing its name on British racecourses,” commented Nick Rust, chief executive of the British Horseracing Authority –BHA–.
BetStars arrived to British markets last December and was targeting to extend its offerings to horseracing industry. Though specific economical agreements have not transcended, the BHA estimates that BetStars will grant the ABP an initial amount of 7.5 percent of its race betting revenues. The Canadian brand will join the ABP list among SeanieMac, Apollobet, Bet365, Betfair, Sky Betting & Gaming and others. The UK government will launch in April 2017 a new race betting right to regulate the market.