Betgenius and SportingPulse merged as Genius Sports

The sports betting provider aims to become the leading prime company of the sector worldwide.

Genius Sports already achieved great partnerships with English Premier League, La Liga, Major League Baseball, ATP, WTA, FIBA/IBF and over 150 international Basketball Leagues.

UK.- Genius Sports arrives today (Wednesday) to international gaming markets for bringing its latest distribution and commercialisation services for technologic sports data systems and media. SportingPulse and Genius Sports joined forces to launch the most innovative brand of sports and betting data.

“Genius Sports has a new name and a new look, but our mandate, mission and values remain the same. We believe the collection, protection and commercialisation of sports data is critical to the future success and growth of the sports industry. We understand that as a leading sports data and technology provider, we must build on our reputation as a trusted partner to the sports industry with innovation, intelligence and integrity,” stated Nick Maywald, COO of Genius Sports and founder of SportingPulse.

Genius Sports will work with over 750 employees located in 10 cities across the world with one common target: becoming the number one international sports data provider. Combining the experience of the two cutting-edge technology companies, Genius Sports is stepping strong in the gaming market. SportingPulse, an Australian corporation, is a distinguished pioneer in sports administration and management software, as well as a distributor of the best-in-class basketball data. As to Betgenius, its recognition is based on the provision of unique sportsbook management and data-driven marketing services and the most accurate pre-match and in-play betting in the international market.

Mark Locke, CEO of Genius Sports and co-founder of Betgenius, concluded: “The merger of these two pioneering companies from recognised world-leading countries in sport – Australia, and sports betting – UK, is a perfect match and creates a global full service sports technology and data business, ready to exploit the multi-billion dollar opportunities opening up in the US, China and India.”